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Wayfinding Is Where Place Meets Information Design

Date July 1, 2020
Reading Time 8 Mins Read
Wayfinding Is Where Place Meets Information Design An introduction to wayfinding, an interdisciplinary approach to solving navigational problems Illustration by Joseph Mackereth Have you ever wondered what the world looked like before the advent of signs? In one form or another, humans have always used signs to identify, direct, and…
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About

Joseph Mackereth Portrait

Hello! I’m Joseph Mackereth—a father, husband, and Wayfinding practitioner living in the Philadelphia area. I earned my BFA from Tyler School of Art and my MALS from Hollins University. As part of Exit Design, I work to solve navigational challenges for a variety of institutions. I’m also a member of the Cognitive Navigation Group, Data Visualization Society, and SEGD. When I’m not working, I like to go hiking, camping, kayaking, and spending time with my amazing wife and daughter.


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