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Introduction to Wayfinding

Wayfinding Is Where Place Meets Information Design

Date July 1, 2020
Reading Time 8 Mins Read
Wayfinding Is Where Place Meets Information Design An introduction to wayfinding, an interdisciplinary approach to solving navigational problems Illustration by Joseph Mackereth Have you ever wondered what the world looked like before the advent of signs? In one form or another, humans have always used signs to identify, direct, and…
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Wayfinding Decision Infographic

Wayfinding information is required at all points of decision.

Wayfinding User Group Infographic

Priority sequence of users’ demands for a commercial airport.

Wafinding User Path Example

Hospital floor plan showing pathways and how different user-types might move through the space.

Sign Annotation Example

Hospital floor plan with annotations showing sign and wayfinding locations.

Wafinding Sign System Example

Sign system showing general construction and design elements.

Norman Regional

3D model of building mounted identification sign.

Ambler Campus Circulation Map

Circulation map of Temple University’s Ambler campus.


Joseph Mackereth Portrait

Hello! I’m Joseph Mackereth—a father, husband, and Wayfinding practitioner living in the Philadelphia area. I earned my BFA from Tyler School of Art and my MALS from Hollins University. As part of Exit Design, I work to solve navigational challenges for a variety of institutions. I’m also a member of the Cognitive Navigation Group, Data Visualization Society, and SEGD. When I’m not working, I like to go hiking and spending time with my amazing wife and daughter.


  • Blue Ridge Country Magazine
  • Nightingale Magazine: Journal of the Data Visualization Society
  • Philadelphia Magazine
  • Roanoker Magazine
  • SEGD: Society for Experiential Graphic Design  
  • Virginia Journal of Education

Selected Clients

  • The Delaware River Waterfront Corporation
  • The Kimmel Center
  • Lehigh University  
  • Mill Mountain Theatre
  • Nashville Zoo
  • National Aquarium
  • Princeton University
  • Roanoke Pinball Museum
  • Temple University