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Visualizing Direction and the Use of Arrows

Date March 4, 2023
Reading Time 6 Mins Read
Visualizing Direction and the Use of Arrows How graphic arrows support our natural abilities and make us better wayfinders Illustration by Joseph Mackereth I’m in the group of people that finds inspiration through nature. There is…
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Joseph Mackereth


I’m Joseph Mackereth, a wayfinding designer and author living in the Philadelphia area. I earned my BFA from Tyler School of Art and my MALS from Hollins University. As part of Merje Design, I work to solve navigational challenges for a variety of institutions. I’m also a member of the Cognitive Navigation Group, Data Visualization Society, Royal Institute of Navigation, and SEGD. When I’m not working, I like to go camping, hiking, and spending time with my amazing wife and daughter.


  • Blue Ridge Country Magazine
  • Nightingale: Journal of the Data Visualization Society
  • Philadelphia Magazine
  • Roanoker Magazine
  • Royal Institute of Navigation
  • SEGD: Society for Experiential Graphic Design  
  • Virginia Journal of Education

Selected Clients

  • Bucks County Parks and Recreation
  • The Delaware River Waterfront Corporation
  • The Kimmel Center
  • Lehigh University  
  • Mill Mountain Theatre
  • Nashville Zoo
  • National Aquarium
  • Princeton University
  • Roanoke Pinball Museum
  • Temple University
  • Union Station Connecticut